ENDORSEMENTS

Top ten business book for 2003 and first in the "values" category.
 strategy+business, January 2004

" Throw away your tired, old ideas about business strategy. Toss out your antiquated notions about the economy. If this book doesn't change the way you think, you've stopped thinking."

- Robert B. Reich, University Professor of social and economic policy, Brandeis University and former U.S. Secretary of Labor.

"Shoshana Zuboff and James Maxmin are no-nonsense visionaries, offering the most profound social analysis in years — a manifesto for the coming order in business and society at large. The Support Economy is a dazzling display of intellect with heart — brilliant, important, and sound. Read it or be left behind in the dust."

- Daniel Goleman, author of Emotional Intelligence, co-author of Primal Leadership

"The Support Economy is a superbly written tour de force that provides a continual shock of recognition through its multifaceted arguments, amazingly wide reading, and hard thinking. This is a profound book that will affect the future of business practice."

- Thomas K. McCraw, Pulitzer Prize-winning historian and Straus Professor of Business History, Harvard Business School

"The Support Economy is a masterpiece. Shoshana Zuboff and Jim Maxmin weave a compelling logic for a new economic order — "distributed capitalism" — enabled by the tools of the Digital Age and driven by a consuming public, whose needs have outstripped the capabilities of managerial capitalism, with its exclusive focus on the efficient production of goods and services. Anyone who reads The Support Economy with an open and intellectually honest mind will see the tremendous opportunities for economic wealth generation through the satisfaction of the unmet needs of people yearning for "deep support" and self-determination in the consuming process. This is a must-read for those wanting to be key builders of business in the 21st century."

- George M.C. Fisher, retired chairman and CEO of Eastman Kodak Company and former chairman of Motorola, chairman of the National Academy of Engineering

"Zuboff and Maxmin remind us that profound business innovation always starts with an insight on how to meet individuals' deepest needs in a new way. Those people who take this book to heart will earn a lot of money as well as make the world a better place."

- Former U.S. Senator Bill Bradley